Gourmet Eatz | 2023
Branding & StrategyGourmet Eatz is an Austin-based meal prep company built on a love for market-fresh ingredients, honest cooking, and food that makes you feel good. They came to Genesis 7 Consulting looking for a refreshed brand identity—one that captured the heart of their mission and stood out in a crowded, health-conscious market.
As part of the Genesis 7 team, I led the brand development from concept to execution. The process began with a deep dive into the brand’s values and audience, followed by a full color analysis and multiple creative directions designed to evoke freshness, approachability, and trust. Each direction explored how the brand could visually communicate “real food, made with care.”
My Role
- Brand strategy and visual identity development
- Color exploration and creative concepting
- Art direction and brand refinement
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Development of a cohesive visual system
The Approach
The selected direction leaned into a clean, vibrant aesthetic inspired by fresh produce, local markets, and the warmth of a community-driven food brand. Thoughtful color choices, simple design elements, and an inviting tone worked together to make Gourmet Eatz feel modern without losing its down-to-earth personality.
Key focus areas included:
- Using color to signal freshness and health
- Balancing simplicity with personality
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Creating a brand that feels both trustworthy and human
The Outcome
The final identity gave Gourmet Eatz a stronger, more confident presence—one that feels as intentional and nourishing as the meals they create. The refreshed brand now clearly communicates who they are, what they stand for, and why customers should feel good choosing them.