Nicole Parra

  1. HealthCentral
  2. Capgemini
  3. Gourmet Eatz
  4. Expressions of Fragrance

About


©2026 Nicole Parra

Expressions of Fragrance | 2022

Branding & E-Commerce Website
I partnered with Expressions of Fragrance, a handcrafted candle brand, to design and build a fully custom Shopify website that captures the warmth, luxury, and sensory experience of their products.

From the start, the goal was to create a visually elevated yet easy-to-shop online store that felt as thoughtful and refined as the candles themselves. I led the visual direction, digital branding, and full website design, translating the brand’s rich scents and artisanal quality into a cohesive online presence.

My Role

  • Visual brand translation for web
  • Website design and layout development
  • Shopify site build and customization
  • Product page design and merchandising strategy
  • UX structure and customer journey planning

The Approach

I designed a soft, inviting visual system using warm tones, clean layouts, and elegant typography to reflect the brand’s calming, high-quality feel. The site architecture was built to encourage exploration while keeping the shopping experience intuitive and seamless.

Special attention was given to:
  • Homepage storytelling to introduce the brand and highlight craftsmanship
  • Product pages that balance sensory description with clear purchasing information
  • Collection organization that makes scent discovery easy and enjoyable
  • Mobile optimization to ensure a smooth experience across devices

The Outcome

The final result is a polished, conversion-focused e-commerce experience that elevates the brand’s perception while remaining approachable and easy to shop. The site provides a strong digital foundation for growth, new product launches, and continued customer engagement. View the full site here.