Drunk in Love
Brand Identity & Web Design (Personal Project)Drunk in Love is a playful couples’ drinking game designed to bring partners closer through laughter and connection. Inspired by the growing popularity of conversation-based games like We’re Not Really Strangers and {THE AND}, this self-initiated project was a fun opportunity to explore brand identity and web design for a product centered on love, humor, and shared experiences.
For this concept, I developed a complete brand identity and designed a responsive e-commerce website to reflect the game’s flirty, lighthearted personality. The visual direction focused on bold typography, vibrant color, and playful imagery to capture attention and drive engagement—making Drunk in Love feel as fun and dynamic as the connections it helps create.